Fresh off a major Grammy win, global superstar Bad Bunny is set to take the stage at the Super Bowl LX halftime show. The timing couldn’t be more perfect: awards-season glory on one side, the biggest stage in entertainment on the other. If it feels like Bad Bunny is unavoidable right now, that’s because he is — and fans are entirely on board.

“I feel like this is Bad Bunny’s year. All these good things are happening to him, winning the Grammys aligning with him playing at the Super Bowl,” said Spanish teacher and longtime listener Daniella Santos. 

Winning “Album of the Year” for his album Debí Tirar Más Fotos (DtMF) marked the first time a Spanish-language album won the award. Bad Bunny’s recent Grammy success has only amplified curiosity around him. 

“More people, because of the Grammy, are more interested in finding out about Bad Bunny — who he is and what he stands for,” said Santos. 

Still, his Super Bowl announcement hasn’t been without debate. Some critics have questioned whether a Spanish-speaking artist belongs on what’s often labeled “the biggest American stage.” For fans like Santos, that argument misses the point. 

“Bad Bunny already performed in the Super Bowl with J Lo, J Balvin, and Shakira, and everyone was so excited for that,” she said. “We’ve had other Latino artists like him, and people can’t use the excuse that they want an American performing. Bad Bunny is an American citizen. He’s from Puerto Rico; it’s a catch-22.”

That tension mirrors themes present in his music. Songs like DtMF reflect on a changing Puerto Rico, touching on themes of Americanization, memory, and identity. In the track, Bad Bunny notes that he wishes he had taken more photos of his childhood, acknowledging that the island he grew up on is no longer the same.

It’s that kind of honesty and fearlessness that resonates most with his audience. Diehard fans like Javier Medina-Rodriguez admire not only his success but also his refusal to soften his message as his platform grows.

“One of my favorite things about him is that he does whatever he wants. He’s not shy to say what he thinks,” said Medina-Rodriguez. “Just to think that 10 years ago Bad Bunny was working at a supermarket, and now he’s winning a Grammy and performing at the Super Bowl… it’s unbelievable. He deserves it.”